Allyson Twiggs
Speaker | Founder of The Twiggs Group | Creator of Reject the Hustle
Allyson Twiggs is a sought-after speaker who brings energy, authenticity, and expertise to every stage. As the founder of The Twiggs Group, a bank marketing agency, she has helped banks connect with their customers and build lasting brand equity. But beyond marketing, Allyson is passionate about redefining success and challenging the relentless grind of toxic hustle culture.
Through her engaging and insightful presentations, Allyson speaks on work-life alignment, setting boundaries, and breaking free from toxic hustle culture. She also speaks on actionable strategies for bank marketing success. Her signature talk, Reject the Hustle, is a powerful and entertaining session perfect for women in banking conferences. It inspires attendees to reclaim their time, prioritize well-being, and say “no” to burnout.
Allyson delivers a fresh perspective, practical takeaways, and a much-needed reminder that success doesn’t have to come at the cost of joy.
Allyson’s Presentation Topics
How Saying NO Makes Space for HECK YES
In her powerful and thought-provoking presentation, “How Saying No Makes Space for Heck Yes,” Allyson unpacks the pressure to always be “on” and the toll it takes on our well-being. Through personal stories, real-life strategies, and a refreshing dose of honesty, she shares how setting boundaries, prioritizing self-care, and confidently saying “no” can create space for the things that truly matter.
Social Media is a Dumpster Fire: Transforming Social Media Stress into Strategic Success
In the ever-evolving world of social media, it’s easy to feel overwhelmed and burnt out. This session offers a refreshing perspective and practical solutions for banking professionals grappling with the chaos of managing multiple social media channels. This interactive “therapy” session will address the everyday frustrations and challenges of today’s social media landscape.
How to Build a Brand Ambassador Program That Works
Your employees can be your greatest marketing assets—are you leveraging them effectively? In this session, learn how to create a successful brand ambassador program that turns employees into advocates and customers into loyal promoters.
The Do’s and Don’ts of Email Marketing for Banks
Email marketing remains one of the most effective ways to engage customers—if done right. In this session, we’ll explore the essential do’s and don’ts of email marketing for banks, covering compliance considerations, crafting compelling content, segmenting your audience, and optimizing campaigns for higher engagement.
NIL Marketing: How to Work with Student-Athletes
The rise of NIL (Name, Image, and Likeness) deals presents a unique opportunity for banks to connect with student-athletes and their audiences. This session breaks down the fundamentals of NIL marketing, the legal considerations, and best practices for partnering with student-athletes in a way that aligns with your brand and resonates with the community.
Your Bank’s Biggest Glow-Up: A Core Conversion Marketing Playbook
Core conversions don’t have to be a nightmare. With the proper marketing and communication strategy, your bank can turn this significant transition into a seamless experience for your team and customers. In this session, we’ll walk through the essential playbook for a successful core conversion—internal education, customer messaging, and proactive engagement. Learn how to keep customers informed (and happy!), empower your employees, and position your bank as a leader in innovation. Whether you’re planning a core conversion or want to be ready for the future, this session will give you the tools to manage change with confidence and clarity.
Inquire About Booking for Your Next Conference
Interested in having Allyson speak at your conference? Please fill out the form or email at allyson@thetwiggsgroup.com
Past Appearances
Nebraska Banking Association Women in Banking Conference
Reject the Hustle: How Saying No Makes Space for Heck Yes
2024
American Bankers Association Bank Marketing Conference
Social Media is a Dumpster Fire
2024
Financial Women in Texas
Reject the Hustle: How Saying No Makes Space For Heck Yes
2024
Indiana Bankers Association Mega Conference
Do's and Don'ts of Email Marketing
2024
Tennessee Bankers Association Women in Banking Conference
Reject the Hustle: How Saying No Makes Space for Heck Yes
2023
American Bankers Association Bank Marketing Conference
Reject the Hustle & The Winning Playbook: Bank-Student Athlete Collaborations in the Era of NIL
2023
Alabama Bankers Association Women in Leadership Conference
Reject the Hustle: How Saying No Makes Space for Heck Yes
2023
Michigan Women in Banking
Reject the Hustle: How Saying No Makes Space for Heck Yes
2023
Michigan Bankers BEST Conference Marketing Speaker
How to Build an Ambassador Program that Works
2023