Allyson Twiggs Dyer is the Founder of The Twiggs Group, an agency dedicated to bank marketing. Grounded in 20 years of strategic marketing and branding experience, Allyson is skilled at honing each client’s established brand while keeping them current on ever-changing marketing and social media trends.

With the team at TTG, Allyson helps banks develop and execute strategic, creative marketing plans that build authentic brand equity over time. She approaches her work with honesty and empathy, giving her a unique perspective on how to reach her clients’ customers. This same honest, empathetic approach guides TTG’s client relationships. TTG is a true partner to their clients, working alongside them to identify their needs and create marketing magic.

Allyson is a speaker and mentor through her project, Reject the Hustle. With RTH, she advocates for healthy work-life balance by disputing the idea that 24/7 hustle is the only road to success. Inspired by her own experiences, Allyson encourages others to enrich their professional and personal lives and demonstrates how saying “no” can leave room for an abundant “yes.”

For fun, Allyson and her son Spencer – both former NCAA athletes – co-host a sports podcast. She enjoys spending time with her family and dog, Tallulah Belle. And she holds a deep passion for all things pink.