My Story

I help people tell their stories.

About The Twiggs Group

"Delight your customers." - Warren Buffett

Allyson Twiggs Dyer uses this quote as a mantra for her full-range Boutique Marketing firm, The Twiggs Group. Allyson believes in delighting her customers by teaching them how to utilize marketing for their business’s benefit. She helps her clients develop and implement strategic, sustainable approaches that successfully promote their services and maximize their marketing plans.

The Twiggs Group provides a full spectrum of marketing and branding project management services. These services include full range marketing, personal branding, social media, and graphic design. TTG works with some of the most talented designers, artists, and wordsmiths in the business because one of Allyson’s biggest strengths is bringing the right people to the table to build a team that gets results.

So let’s talk.

Shoot me an email at I want to understand your goals and dreams. It’s all a part of your story and, ultimately, your brand. I look forward to visiting with you.

About Allyson

"I have big ideas, solid experience, and a real talent
for helping people tell their stories."

Just over six years ago, Allyson Twiggs Dyer stepped out on faith, a sense of humor, her love of the color pink, and belief in herself to launch her marketing firm, The Twiggs Group. Since that time, she has worn many hats as a business owner, marketing consultant, speaker, and mentor. She has an honest, no-nonsense approach that her clients appreciate and a proven record of developing creative, strategic approaches that showcase her clients and their products, services, and organizations. Together, they create a unique, compelling, and visible brand.


Allyson attributes a major part of her success to fully rejecting the hustle culture and advocates for creating a healthy work/life balance while educating others on how embracing “no” can help enrich their personal and professional lives. In line with her vision, she created the movement, “Reject the Hustle ” in 2019. Allyson founded Reject the Hustle to provide a reprieve for overworked people everywhere and to dispute the myth that hustling 24/7 is the only road to success. She uses her many platforms to advocate for a healthy/work-life balance and to educate others on how saying “no” can leave room for an abundant “yes.”


Today, Allyson focuses on helping her clients navigate an ever-changing marketing field, educating others on how to reject the hustle, writing on her personal blog, and spending time with her family and her pup. You never know what pink hat she will put on next.
A little more about me

5 things you may not know about me (even if you know me):

I played basketball on scholarship at the University of Arkansas

I am a certified Destination Management Executive and worked in Destination Management for 14 years.

I was born and raised in Northwest Arkansas, and I have lived in Fayetteville for 29 years.

I still hold the scoring record at Gentry High School. 51 points! (My dad previously held the record, 50 points.)

I got married in New York at City Hall.

Books that changed my life:

There are just way too many to list here. I LOVE to read, and I love to share what I read.  Check out my book reviews on my personal blog.