Make Your Core Conversion a WIN — Not a Crisis.

We help banks protect relationships, reduce confusion, and increase customer engagement before, during and after conversion.

Partner with The Twiggs Group−We wrote the playbook on Core Conversion Marketing.

Why Marketing Matters During a Core Conversion

Core conversions can erode trust and cause customer attrition if poorly communicated

Proactive communication reduces call center spikes and confusion

Marketing turns disruption into growth opportunities

What We Help Prevent

Bank staff and customer confusion

Call-center overload

Digital adoption issues

Our Process

Phase 1: Pre-Conversion

  • Communication planning
  • Audience mapping & key messaging
  • Email campaigns (internal & external)
  • Key customer education mailers
  • Website landing page/updates
  • Social strategy

Phase 2: Conversion Week Execution

  • Real-time updates and staff/customer reminders

Phase 3: Post-Conversion Engagement

  • Conversion communication
  • Retention campaigns
  • Celebration & follow-ups
  • Community feedback loops

Let us handle the marketing while you focus on what matters most - serving your customers.

Contact us for a Free Core Conversion Strategy Call

Contact Us

Recent Conversion Work

View More Work

We know that surviving a core conversion can be challenging, but with the right mindset (and a touch of humor), you'll emerge stronger than ever.

Here are a few light-hearted tips to help your marketing department navigate the process:

Embrace Flexibility

Expect the unexpected and roll with the punches.

Celebrate Small Wins

Take time to acknowledge and celebrate each milestone along the way.

Stay Positive

Keep morale high by maintaining a positive attitude.

Keep the Food Coming

Your team members will appreciate lunches and snacks so create a plan for keeping the team well fed! 

Testimonials/Results

"Very nice job. Our conversion would not have gone as well without you producing all the materials. Thank you."
"Thank you to your WHOLE team. You guys truly saved me during this and there is no way I could have done this without you. We had a 60% online banking sign up rate by day 4, which is unheard of with CSI and I know it's all thanks to our marketing efforts!!"
"We were impressed with your quality of service and would be happy to recommend you to other bankers."
"You all did a fantastic job. I felt like you were right there, shoulder-to-shoulder with me, as a critical part of my marketing team."
"I have been very impressed with the professionalism of The Twiggs Group and the quality of everything produced."
"Once again, Twiggs has been a vital partner in helping us achieve a successful conversion and this time not a core conversion but an acquisition conversion shortly after a core conversion. Excellent job by the Twiggs team! Enrollment and activation rates on our products are proof of successful marketing and messaging!"