Pony Express Bank

Core Conversion Experience: Optimized

Client: Pony Express Bank

Pony Express Bank, a trusted community bank in Missouri, partnered with us to ensure that communication and marketing were seamless and effective for the core conversion process.

  • Strategic Planning
  • Communication Plan
  • Email Marketing
  • Graphic Design
  • Copywriting
  • Project Management
  • Data Tracking & Analysis

Communication Plan

We created a detailed communication plan to guide Pony Express Bank through every step of the core conversion, ensuring clear and consistent messaging for both staff and customers.

Flyers

We designed informative flyers to help staff and customers stay updated and prepared for the core conversion changes.

External Emails

ttg. crafted and sent external emails to customers, keeping them engaged, informed and reassured throughout the core conversion process.

Mailers

We created dynamic mailers to inform customers of important conversion details and next steps.

Letters to Staff

ttg. developed personalized letters for staff to keep them informed, motivated and aligned with the core conversion’s goals and timeline.

Social Media Support

Our team provided strategic social media support to maintain customer engagement, reduce confusion and promote positivity throughout the core conversion.

"Thank you to your WHOLE team. You guys truly saved me during this conversion and there is no way I could have done it without you. We had a 60% online banking sign-up rate by day 4, which is unheard of with CSI. I know it's all thanks to your marketing efforts!!"
Client Testimonial

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