At The Twiggs Group, we have a front-row seat to one of the most complex, high-stakes processes in banking: core conversions. Whether a community bank is transitioning to a new system or upgrading its existing one, the experience can be overwhelming for staff and customers.
But when handled with strategy, creativity, and a whole lot of communication? A core conversion can be one of the most successful and engaging moments in your bank’s history.
The Challenges Are Real
Let’s be honest: core conversions come with pressure. They are a big deal, if not to your bank, they certainly are to your customers. Imagine waking up one day to a new way to do banking, with no warning, no explanation, and no way to get your money.
Core conversions require meticulous coordination between your internal teams, third-party vendors, and customer-facing staff. The risks of miscommunication, customer frustration, and operational hiccups are real, and without a clear plan, even minor missteps can erode trust. That costs you customer loyalty.
Some of the most common pain points we see:
- Confusion among customers about what’s changing (and when)
- Staff feel uninformed or unprepared to answer questions
- Missed opportunities to use the conversion as a brand-building moment
- Inconsistent messaging across platforms, from emails to signage to social media
The Secret to Success? Strategic, Creative Communication
That’s where we come in. At The Twiggs Group, we help bring clarity to the chaos through proven marketing strategies.
Our process includes:
- Strategic Planning
- Tailored Communication Plans
- Internal Messaging
- Customer-Facing Campaigns
- Website and Social Updates
- Engaging Content
Real Results: What Success Looks Like
When we worked with The Fountain Trust Company, they saw record-setting success:
- 43.82% of online banking customers logged in by Day 2, a milestone few banks reach even by the end of Week One.
- Teams reported feeling more confident and prepared thanks to clear, consistent internal communications.
- Customers were guided through the change with branded signage, social media updates, and personalized mailers.
Similarly, at Pony Express Bank, our marketing partnership contributed to:
- A 60% online banking signup rate by Day 4, an unheard-of number with their core provider.
- A smoother internal process, with a VP of Marketing noting, “There is no way I could have done this without you.”
Beyond Go-Live: Keeping the Momentum
Real relationships don’t end at launch, and the work doesn’t end once the new system is live. Post-conversion marketing is crucial for retaining customer trust, promoting new services, and capitalizing on the excitement. We continue to support our clients long after the switch is flipped.
Ready to Reimagine Your Core Conversion?
If your bank is preparing for a core conversion, we’d love to help. With a proven track record, an expert team, and a human-centered approach, The Twiggs Group turns stressful transitions into strategic wins.
Let’s talk about how we can support your next big move.