If you’ve worked with us on your bank’s social media strategy, you might have noticed a shift in how we design graphics and images. We are now recommending the 1080×1350 pixel size (also known as a vertical or portrait orientation) for social media content across all platforms—not just Instagram. Here’s why we believe this is a smart move for your bank’s marketing strategy:
1. Mobile-First Priority
Over 80% of social media users access platforms on their mobile devices. The vertical format naturally fits the mobile screen better, occupying more screen real estate as users scroll. This means your posts are more likely to grab attention, hold it, and stand out in a crowded feed.
2. Enhanced Visual Experience
A taller, portrait-style image allows more space for your message and visual elements. This can improve the visibility of details in graphics and photos, making it easier for your audience to read and comprehend information quickly. Whether you’re promoting a new checking account or highlighting a community event, clearer visuals lead to better retention.
3. Alignment with Platform Trends
Social media platforms—particularly Instagram, Facebook, and even LinkedIn—are increasingly prioritizing vertical content. Instagram’s algorithm favors vertical images for Stories, Reels, and in-feed posts. As platforms continue evolving toward mobile-first, adapting now positions your bank for future success.
4. Seamless User Experience
Vertical images reduce friction for mobile users. They don’t need to pinch, zoom, or rotate their devices to view your content properly. A smooth viewing experience keeps your audience engaged longer and makes interacting with your content easier.
Our Approach at The Twiggs Group
We are always evaluating the latest trends and best practices in digital marketing to ensure your bank’s content is optimized for performance. By embracing the 1080×1350 vertical image size across platforms, we aim to increase the visibility, impact, and effectiveness of your social media presence.
Have questions or want to see how this approach can work for your bank? Let’s chat! We’d love to help you maximize your social media strategy.