At The Twiggs Group, bank marketing isn’t just about campaigns; it’s about connection and about helping community banks show up with clarity, build trust, and communicate the real impact they have on people’s lives every day.
We sat down with founder Allyson Twiggs to talk about what drives her, what’s changing in the industry, and how she’s building a company — and a philosophy — that challenges the traditional “always on” approach to success.
What lights you up about bank marketing?
Bank marketing sits at the intersection of strategy, storytelling, and community. That combination absolutely lights me up. Community banks are among the most important institutions in their towns, and effective marketing helps them show up in ways that reflect that. I love helping banks connect the dots between what they do every day and the real impact they have on people’s lives — helping someone buy a home, start a business, or support their local community.
What excites me most is supporting our clients, who are often female bank marketers. We become an extension of them or their team, supporting their marketing efforts. I like to say we are your marketing department’s new best friend.
What’s the most pressing challenge facing bank marketers today?
Right now, fraud is one of the biggest challenges bank marketers are facing. Customers are facing more scams and fraud attempts than ever, and banks are on the front lines of protecting them. That means marketing teams are no longer just promoting products — they’re also responsible for educating customers, communicating quickly, and helping people understand how to protect themselves.
At The Twiggs Group, we’re helping banks create clear, practical fraud education content they can share consistently on social media, through email, and across their websites. The goal is to build a steady drumbeat of education, so customers recognize scams faster and feel confident turning to their bank as a trusted resource. When banks communicate proactively about fraud, they’re not just protecting customers, they’re strengthening trust in their brand.
Who inspires you?
I’m inspired by many people, but three stand out.
First is Natalie, The Girl Banker. She has built an incredible platform advocating for women in banking. Watching her create community and open doors for other women in the industry is powerful.
I’m also constantly inspired by our clients and our team. Our bank clients care deeply about their communities and work incredibly hard to serve them well. And the team at The Twiggs Group brings so much creativity, dedication, and thoughtfulness to the work we do every day. Being surrounded by people who care about doing meaningful work is incredibly motivating.
What do you wish more people knew about you?
Many people know me through The Twiggs Group, but they may not know about my passion project, Reject the Hustle. It started as a response to the nonstop pressure many women feel to always be doing more, achieving more, and pushing harder.
I believe deeply that success doesn’t have to come at the expense of your health, your boundaries, or your joy. Through speaking and content, I share ideas about setting boundaries, protecting your time, and creating a life that actually feels good. It’s a message that resonates with a lot of people—especially women who have spent years feeling like they have to do everything.
Why did you create The Twiggs Group?
I created The Twiggs Group because I wanted to build something on my own terms. I wanted to be in control of my time off, my earning potential, and the direction of my career. Like many entrepreneurs, I had a vision for doing work I loved while creating a life that allowed space for the things that matter most.
But along the way, it became about something even bigger — building an incredible team culture. I wanted to create a place where talented people could do meaningful work, feel supported, and thrive.
Today, The Twiggs Group is exactly that: a team of smart, creative people helping banks succeed while building a business culture we’re genuinely proud of.
More Than Marketing
The Twiggs Group was built on the belief that marketing can (and should) do more.
More clarity.
More connection.
More support for the people behind the work.
Whether it’s helping banks communicate in moments that matter or helping marketers build careers that feel sustainable, Allyson Twiggs is redefining what success looks like in this space.
And that’s what makes this work different.