At The Twiggs Group, bank marketing isn’t just about campaigns; it’s about connection and about helping community banks show up with clarity, build trust, and communicate the real impact they
Fraud has a calendar. Q1 reliably sees a spike in two categories: tax scams and romance scams. They look different on the surface, but they share one thing in common.
Why smarter banks win more trust, deposits, and loyalty Fraud isn’t just a financial threat. It’s a brand threat. Every time a customer falls victim to a scam, their trust
Neither Should Customer Education. We hate to break it to you, but fraudsters don’t care if it’s summer, the holidays, or 3:27 a.m. on a Tuesday. They’re out there 24/7,
At The Twiggs Group, we have a front-row seat to one of the most complex, high-stakes processes in banking: core conversions. Whether a community bank is transitioning to a new
In 2025, trust is the foundation of every digital conversation, and for banks, trust is everything. Social media continues to be an essential channel for customer engagement, but with recent
If you’ve worked with us on your bank’s social media strategy, you might have noticed a shift in how we design graphics and images. We are now recommending the 1080×1350
We love talking about brand ambassador programs for banks. Why? Because your employees are your greatest asset when it comes to building trust, strengthening your reputation, and creating a standout
The real question isn’t whether email marketing is dead—it’s whether it’s effective. And the answer? Absolutely. But only if you do it intentionally and strategically. Avoid the “Spaghetti-at-the-Wall” Approach We
