After their mission and vision refresh, we created a new visual brand to match. The result is detailed in a comprehensive branding and communication guide for all stakeholders to reference day-to-day.
In 2021, the Single Parent Scholarship Fund of Northwest Arkansas merged with its sister organization. They needed some guidance to navigate the complexities of this process as two well-established organizations came together into one. Along with this in-depth brand consulting, we created a new visual style and built a new website for the launch of the new, united org.
TTG created a new logo for SPSFNWA with visual markers that suggest the core values of the organization: inspiration, empowerment, family, encouragement and trust. We provided multiple versions for all use cases in the new colors and clean aesthetic that follow the new visual branding.
We completely rebuilt their website with the new visual branding, including new imagery and copy.
We updated all print collateral – stationery, business cards, thank-you cards – with the new visual branding and logo.
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